UMARETA PHOTOGRAPHY

By Dan UMARETA

Why I’m Bringing My Photography to Your Walls

There’s a moment I live for as a photographer. It’s not the click of the shutter or the perfect play of light and shadow. It’s the quiet, almost magical exchange that happens when someone stands in front of one of my photographs, their eyes lighting up as they connect with the image. I’ve seen it happen at exhibitions from Jakarta to Paris, a fleeting yet profound moment where art transcends its frame and becomes something deeply personal.

It’s this connection that inspired me to bring my work to a place where it can truly belong: your walls.

From Exhibitions to Your Home

I returned to photography in late 2020 after a long hiatus, and since 2021, I’ve been exhibiting my work in various spaces. While I’ve had the privilege of showing my photographs in cities like Tokyo, Paris, Amsterdam, and Shanghai, thanks in part to winning the GR Photo Festival in 2022 and 2024, I’ve always felt that something was missing.

Exhibitions are beautiful, yes, but they’re also temporary. Visitors come and go, and the connection they feel with the art often stays within those walls. I wanted to create something more lasting, more intimate. I wanted my photographs to live in your homes, your offices, your spaces, to become a part of your everyday lives.

I remember one particular exhibition in Paris. A man stood in front of a photograph I had taken in Jakarta, a cityscape captured from a high rise parking lot. In the frame, a lone figure sits on the edge, overlooking a sprawling mix of high rise buildings and low rise housing, a visual metaphor for Jakarta itself. He told me it reminded him of his own city, of the contrasts and complexities that make urban life so vibrant. That’s when it hit me: art isn’t just about the image itself. It’s about the stories it evokes, the memories it stirs, the emotions it awakens.

And I realized I wanted to create more of those moments, not just in exhibitions, but in the spaces where people live, work, and dream.

The Why: Making Art Accessible and Personal

This project was born out of a simple belief: art shouldn’t be confined to exhibitions or reserved for those who can afford to buy it outright. Everyone deserves to surround themselves with beauty, inspiration, and joy.

I’ve always been drawn to the idea of art as a shared experience. Growing up in Indonesia, I was surrounded by a culture that values community and connection. Art wasn’t something you owned; it was something you experienced together. That’s the spirit I want to bring here, a way for people to enjoy stunning, framed photography without the commitment of ownership.

It’s about making art accessible, sustainable, and deeply personal.

The How: A New Way to Experience Photography

Here’s how it works: you choose a subscription plan that fits your lifestyle, and I send you framed, ready to hang photographs. When you’re ready for a change, you can rotate them for new ones. It’s a hassle free way to keep your space fresh and inspiring, without the clutter or cost of owning multiple pieces.

Think of it as an exhibition that comes to you, curated by me.

The What: Transforming Spaces, One Wall at a Time

What I love most about this idea is the thought of my photographs becoming a part of your story. Maybe it’s a serene landscape that brings calm to your living room, or a vibrant cityscape that sparks creativity in your office. Whatever it is, I want my work to fill your walls with warmth, inspiration, and joy.

Because at the end of the day, that’s what art is all about: creating connections and transforming spaces into something truly special.

An Invitation to Join the Journey

This isn’t just a service or a portfolio. It’s a way for me to share my passion with you. It’s a space where my photographs can come alive in your world, bringing beauty into your life, one image at a time. More than that, it’s about creating a shared experience that goes beyond the walls of an exhibition, connecting us through the stories and emotions that art can evoke.

I hope you’ll join me on this journey and let my work become a part of your world. Together, we can fill as many walls as possible with art that inspires, delights, and connects.

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